A Study on the Followship of Twitter: Better Engagement, More Followers
This is a guest post by Jonny Lis of Smart Traffic.
The Internet is one giant cornucopia of discourse. As each second ticks, hundreds, if not thousands, of conversations happen online. Colleagues, friends, family members, former loves, businesspersons, strangers—all kinds of people have interactions on a daily basis, all done in cyberspace and in the blink of an eye, so to speak.
As it so happens, a lot of these “conversations” happen on Twitter, one of the monsters of social media that have invaded our modern world. Amassing more than 500 million registered users, this social network definitely deserves the title of “Prince of Social Media”.
If you’re curious, Facebook is King of Social Media based on its impressive fanbase.
If the number is not applause-worthy enough, here are more figures to enlighten you:
- 39+ million people visit Twitter each month.
- 340+ million tweets are sent out each day (re: DAY!).
- 24% of users are between the ages 25 and 34, 22.5% between 35 and 44, another 22.5% between 45 and 54, while 15% fall between the ages 18 and 24.
So you see, Twitter isn’t just some cool website for sharing. It’s a lifestyle! I know, I know, that sounded like an advert you see on TV, but it’s true nonetheless.
Now, with the large audience the network is taking care of, it takes an enormous amount of effort and an admirable level of passion to stand out amongst the tangle of discourse.
Simply put, it’s a challenge to gain more followers and attract eyeballs for your tweets.
Perhaps “the secret” to a thriving Twitter fanbase, if there ever is one, is to understand what users want exactly. Is that possible? Can we truly understand what millions of fickle keyboard warriors want?
Let’s find out…
Male vs Female
Your Twitter profiles don’t blurt out if you’re a girl or a boy. Gender, on the social network, is identified through other means like your name, your profile picture, your “voice” on your bio, your tweets, and other parameters.
- 60% of registered users are women, while 40% are males.
Like Pinterest, Twitter is a more female-friendly platform, unlike Facebook whose gender distribution between males and females is pretty even. Therefore, online marketers and bloggers catering to “women” audiences should benefit best from the Twitterverse. It gives them more leverage in terms of accessing their readers and clients, responding to feedback, and providing updates to their fanbase.
Subjectively speaking, women are interested in fashion, shopping, photography, travel, and such, while men are more inclined towards gadgets, sports, adventure travel, computers, and so on.
But then again, that’s just a premise on stereotypes. How exactly can you use the “gender” factor to attract your own horde of followers?
Easy, through “voice” variations. Ever noticed that you change your “mode of speaking” when conversing with a man or woman? The same is true when tweeting. Adapt a different tweet pattern based on gender and you’ll certainly notice your numbers go higher.
Teenagers vs Adults
Again, our Twitter profiles don’t broadcast how old we are exactly. Other “potential” followers can judge our age through our photos, our tweets, and the trending topics that we tweet.
- 24% of users are between the ages 25 and 34, 15% between the ages 18 and 24.
It’s no great mystery that a “young” demographic is what you’ll normally find on social media. It’s basically what plenty of kids these days do most of the time—post relationship updates on Facebook, upload real time photos on Instagram, join trending topics on Twitter, watch viral videos on YouTube, maintain a blog on Tumblr, the list is endless. Although the number of “adults” is still relatively high, it cannot be denied that cyberspace depends largely on younger audiences.
Most teens and adolescents like talking about “trendy” subjects like celebrities, movies, songs, artists, Internet memes, and so on. Why? Well, why would they talk about businesses, SEO, economy, politics, etc., when it rarely concerns them?
Again, this is subjective. I’ve seen plenty of teens dive into ‘mature’ subjects like environment initiatives, political intrigues, celebrity gossip, and so on. If you change your approach to tweeting and focus on ‘news’ or ‘updates’ about a particular field, that’ll give your Twitter profile a better chance at garnering attention.
Location vs Location
With such a wide audience distribution, it’s hard for tweeps to prioritize their target audience on Twitter. Should you focus on worldwide topics and use English or focus on local trends and use your native language?
Which is which?
Accordingly, 5 out of 10 Twitter users are from the U.S.A. From this number alone, you can conclude that the United States has the highest number of Twitter members, and it does! It accounts for almost 51% of users, with UK coming in second at 17.09%, and Australia at 4.09%.
English is a universal language, right? It doesn’t matter if you are targeting audiences from Brazil, Australia, China, or Indonesia, they will still understand you. This is precisely why a majority of your tweets should be in English, if only for the reason that you want and need more followers.
THE FINAL TURN
It takes more than just simple tweeting prowess to gain hundreds, if not thousands, of followers. You have to study statistics, understand your audience, research your niche, broadcast yourself—it’s all a matter of taking risks! But in the end, you’ll reap the fruits of your labor!
About the Author:
Jonny Lis is a Digital Marketing Specialist at Smart Traffic, a private company based in Bristol offering services for SEO in Australia, UK, and other countries. Jonny oversees SEO strategies for Smart Traffic’s 300+ campaigns.